Engaging Your Subscribers Using Interactive Media in Email
When referring to email marketing, the terms "relevance" and "engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity. So how can you provide relevance and create engagement? Consider using a web 2.0, or interactive strategy, to keep your prospects and customers engaged.
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“Having a dedicated account rep that I meet with regularly has been extremely helpful. We have spent a lot of time discussing email marketing best practices and brainstorming new ways to improve results, grow revenue and create a better brand experience. Having an email marketing partner that cares about that kind of dialogue makes a difference.”
Katie Holler
Director of eCommerce,
D'Artagnan
