Bronto Software is an email marketing analytics and automation company focused on making our customers better marketers. We proudly serve over 800 customers and recently were awarded "Best Customer Service Department" by the 2009 Stevie Awards.

Of course, email marketing education is a big part of what we do and our blogs are at the center of it. So, read the blogs, comment, criticize and participate. We want to hear what you have to say.

Brontoblog

The Bronto Blog focuses on educating marketers on email marketing's latest trends, industry innovations and best practices. It's an excellent resource for leveraging Bronto's knowledge to optimize your email marketing program.

How to Use Transactional Messages to Boost Revenue & Build Relationships
How to Use Transactional Messages to Boost Revenue & Build Relationships
November 2, 2009
According to Jupiter Research, transactional messages are opened and clicked on more than any other type of email, which means that you have a huge opportunity to create positive brand experience and bring in some additional dollars through these communications. Transactional messages deserve a lot of attention and should be re-evaluated on a regular basis. Remember [...]
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Best of the Blogosphere: Are You Ready?
Best of the Blogosphere: Are You Ready?
October 29, 2009
The new bill out of Canada (Bill C-27), which seeks to regulate email marketing, was the biggest debate this week.  But other hot topics such as holiday email tips (by the way, it’s almost November!), an analysis of the impact of Google Wave’s introduction; arguments on the importance of subscriber preferences; and general design tips [...]
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Be a Data Whisperer: How to Analyze Your Message Reports
Be a Data Whisperer: How to Analyze Your Message Reports
October 26, 2009
Do you know what your data is telling you? For this post, I’d like to drill down into what your opens, clicks and conversions are saying. This information will provide you insight into what your subscribers are doing with your campaigns and this blog post series will give you some advice on how to pump [...]
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Best of the Blogosphere: Week of 10/19
Best of the Blogosphere: Week of 10/19
October 22, 2009
This week in the blogosphere we’re talking about the future of deliverability, where non-profits are missing the mark, kickstarting lifecycle marketing with a welcome series, and the ever-growing importance of text in email marketing. Let’s dive in: Mark Brownlow has published a fantastic 2-part series on the future of deliverability and authentication, which quotes our very [...]
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Complaints Cost You Money
Complaints Cost You Money
October 21, 2009
By now, most email marketers have probably come to understand that sending email is not without risk.  As with any marketing, knowing your audience and serving up something that will entice them to convert is key.  Two methods email recipients have to let you, as a marketer, know they don’t like what you’ve sent them [...]
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Brontoversity

Brontoversity focuses on the education and updates for the Bronto application. It is the one-stop-shop for the latest and greatest insights on the current and future Bronto application.

This Time, It’s Personal: Testing Personalization Fields In Your Messages
This Time, It’s Personal: Testing Personalization Fields In Your Messages
November 3, 2009
One of the most powerful tools you can use in email marketing is personalization. Including your recipient’s name or other identifying information helps to give your emails a truly individualized feel and can help increase readership. After all, people are much more likely to continue reading an email that addresses them by name, instead of [...]
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Cracking The Dynamic Content Code
Cracking The Dynamic Content Code
October 29, 2009
We recently blogged about our new Dynamic Content feature introduced in the Fall 2009 Release. I’d like to give you a bit more detail on one aspect of Dynamic Content: Dynamic Code. Just a warning, this blog post will be looking at code. It’s simple code, nothing crazy. However, if HTML makes you queasy, then I [...]
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Abandonment Issues? Use Direct Update to Get Over Them!
Abandonment Issues? Use Direct Update to Get Over Them!
October 27, 2009
In my last post, DIY Integrations II: Direct Update, I talked about our Direct Update feature, which allows your to update a contact’s field data based on the pages they visit on your website. Today, I’m going to delve a bit deeper and show an example of how this feature can be used to narrow [...]
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The Logical Way To Send Email: Dynamic Content
The Logical Way To Send Email: Dynamic Content
October 22, 2009
We have been blogging a lot in recent weeks about the cool new features included in Bronto’s Fall 2009 release. To keep this ball rolling, I’d like to use this post to tell you about our new Dynamic Content feature. Dynamic Content…Huh? In programmer speak, Dynamic Content allows you to add content to your message based on [...]
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New Feature Alert - Segmenting on Relative Dates
New Feature Alert - Segmenting on Relative Dates
October 20, 2009
Have you ever wanted to create a segment in your Bronto account that allows you to choose contacts based on a relative date? Maybe you have and you didn’t even know it yet. Segmenting on relative dates is a convenient tool that may be overlooked, so I want to take a moment and explain how [...]
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BrontoNation

BrontoNation covers everything from our volunteer activities, the adventures of our favorite inflatable Brontosaurus, company events, and even just fun day to day events around Bronto HQ.

Happy Halloween from Bronto!
Happy Halloween from Bronto!
October 30, 2009
Bronto celebrated Halloween on Friday, October 30th in style.  With nearly 100% participation, Brontos dressed up as their favorite character, group, or “thing.”  But the celebration kicked off earlier in the week with a company-wide decorating contest, where teams rallied together to decorate their respective work spaces. Take a moment to “walk through” the Bronto [...]
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Happy BrontOberfest!
Happy BrontOberfest!
October 23, 2009
At Bronto, we work hard and the last four months have been no exception.  The entire Bronto team worked towards another product milestone, the Bronto 2009 Fall Release.  Just take a look at what this release entailed. Since the release went live Sunday, Oct. 4th, it was only fitting that Bronto celebrated with the first ever [...]
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Two New Territory Sales Execs Now Call Bronto Home
Two New Territory Sales Execs Now Call Bronto Home
October 19, 2009
Bronto is excited to welcome Scott Wood and Michael “Moose” Musolf to our Territory Sales team. Scott Wood just relocated to Durham from the other “Big D,” Dallas. Scott brings over 10 years of experience in sales to Bronto. Most recently, Scott was an Account Executive with Forrester Research where he sold IT [...]
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Ragin Cajun Joins Bronto
Ragin Cajun Joins Bronto
October 12, 2009
Jeff Beardsley joined Bronto October 1st as the Director of the new Production Engineering Department.  Jeff and his family are relocating to Durham, NC from Northern Virginia and will be bringing some Cajun flair with them. Jeff originally hails from Louisiana and after majoring in mechanical engineering he went to straight to EDS and entered their [...]
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Bronto and the Bocce Battles
Bronto and the Bocce Battles
October 6, 2009
Bronto was proud to present the first and hopefully, not last, Downtown Durham Bocce Battles with co-sponsor CMG Partners.  From Monday, Sept. 21st - Wednesday, Sept. 30th, over 60 players representing six local businesses duked it out during lunch breaks and after work over bocce matches. The goal of this tournament was to bring local [...]
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