Social Network Sharing Lets Marketers Leverage Email Content for Viral Campaigns
Bronto Software Announces New Features in Fall 2009 Release
Durham, NC – October 5, 2009 – Email marketing service provider Bronto Software today introduced Share Within Your Network functionality in the latest update to its email marketing platform. Marketers using email campaigns to build brand awareness, retain customers, and drive revenue can encourage their readers to share email content with friends on their social networks. Once shared, a summary of the content and a link to the full article displays on the user’s page where friends can view or comment.
“Conversions are the holy grail for online retailers, and now brand marketers have a comparable metric with social sharing,” said Joe Colopy, CEO Bronto Software. “Share Within Your Network expands the reach of their message to like-minded groups, which is key for brands looking to be seen as a thought leader or expert in their field.”
"The use of email in social networks will be one of the biggest challenges for direct marketers," said David Daniels, Principle Analyst with Forrester Research. "Over the next five years, marketers must bridge the gap between social and traditional inboxes with social sharing tools."
“Most marketers have already integrated their social networks into their email template by way of a link in the footer or navigation, but this feature goes a step further and has the potential to change the way marketers think about email marketing” added Susan Wall, VP Marketing at Bronto. “In addition to the one-to-one communication, brands can be exposed to trusted social networks where one opinion can influence many.”
Share Within Your Network gives marketers the choice of Facebook, MySpace, Twitter, Linkedin, and Digg and tracks the number of times a message was shared and the additional views. Additional features in the fall 2009 release include enhanced dynamic content, quick link navigation, and new calendar functionality. All of the features in the fall 2009 release were designed with the intention of building email marketing best practices into the software. By making it easy to share content and build dynamic messages, marketers can be sure to send the right message to the right person at the right time for maximum results.
Details on the new release and Bronto’s product offerings are available at www.bronto.com.
About Bronto Software
Bronto Software is an industry-leading email marketing service provider, based in Durham, NC. Since its inception in 2002, Bronto has simplified email marketing for online retailers, interactive agencies and marketing departments around the world. By offering a powerful, easy-to-use, web-based software application, Bronto gives marketers the power to build relationships directly with their target audiences and customers. Bronto distinguishes itself first and foremost with an accessible, client service team to guide clients through the strategy of successful email marketing. With Bronto, marketers have the capability to easily and effectively implement email marketing that results in positive ROI and business growth.
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