Roland Builds Brand Awareness and Loyal Customers
Roland Web Producer to share email marketing best practices in Bronto’s latest Customer Success Series webinar
Durham, NC – September 11, 2007 – Bronto Software, Inc. today announced that Roland Corporation, a leading manufacturer and distributor of electronic musical instruments, will lead the next installment of its email marketing best practices series. The webcast is scheduled for Tuesday, September 25th at 2:00 pm EST. John Hertzberg, web producer at Roland, will discuss strategies for creating customer loyalty through targeted email campaigns.
Roland manufactures and distributes keyboards and synthesizers, guitar products, electronic percussion kits, digital recording equipment, amplifiers and audio processing devices. Unlike many online marketers, Roland does not sell directly to consumers, but the company is constantly seeking to foster strong relationships with their target customer base to create brand loyalty. To this end, email newsletters are distributed twice monthly to segmented user groups, with content including artist news, product updates and giveaway announcements. Roland uses email campaigns to educate their users, with the ultimate goal of making them better musicians.
Hertzberg understands the importance of reporting features; the ability to target messages to audience segments helps ensure they are delivering relevant information. Prior to Bronto, Roland relied on an outside agency to manage email campaigns, but there was no easy way to determine what was being opened by customers or each campaign’s overall success.
"The technology was time-consuming and not user-friendly," said Hertzberg. “It used to take nearly a week to manually collect the information I needed to create a report. With Bronto, I can get that same information almost instantaneously. The results are much better with minimal effort.”
One measure of Roland’s email campaign success is evident in web traffic. Hertzberg has reported a 58 percent spike in web traffic immediately following an email campaign. Developed in response to growing customer and prospect interest in learning strategies from peers on how to accelerate email marketing programs, Bronto’s monthly best practices series addresses timely topics and issues faced by many organizations. For more information and to sign-up for this month’s featured webcast, please visit http://bronto.com/best-practices.
About Roland Corporation, U.S.
Roland is a world leader in the design, manufacture, and distribution of electronic musical instruments, professional audio equipment, multimedia products, and music accessories. For more information, contact Roland Corporation U.S., 5100 S. Eastern Ave., P.O. Box 910921, Los Angeles, CA 90091-0921, (323) 890-3700 (x3718) - for media use only. www.RolandUS.com
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