Trek Bicycle Corporation Relies on Bronto for Email Marketing Campaigns
Durham, NC - January 30, 2007 - Bronto Software, Inc. today announced that Trek Bicycle Corporation, the largest US manufacturer of bicycles and related products, recently selected Bronto's email marketing solution to communicate with customers and drive web traffic. While Trek may be best known for its bike ridden by seven-time Tour de France champion Lance Armstrong, much of the Wisconsin-based company's growth stems from more mainstream consumers.
With more than 200,000 customer and prospect email addresses in its database, Trek needed a solution to help manage outbound communication to those contacts. After reviewing multiple email marketing solutions, Trek turned to Bronto because of its easy-to-use interface, competitive pricing, and feature set including strong analytics and conversion capabilities.
"Our email campaigns play a pivotal role in driving traffic to our online store as well as keeping our customers informed of new products and specials," explained Marc Richards, web services manager for Trek. "We needed an email marketing partner that could ensure successful delivery and provide the valuable insight to new strategies we can implement to help boost our deliverability and conversion rates."
Today, Trek primarily relies on Bronto to help drive customers to the Trek online store (found at www.trekbikes.com). In addition, Trek uses Bronto to send branded communications to targeted customers informing them of new products and/or promotions such as its new "Project One" process for purchasing customized Trek bicycles. Monthly email newsletters and other campaign-specific emails have proven to be a successful and cost-effective method of communication with Trek contacts.
Bronto's comprehensive analytics and reporting features help Trek understand the effectiveness of email campaigns and provide insights into how email drives traffic to its site network and ultimately to a sale. Based on this information, Trek can adjust their email campaigns to ensure increased open rates, deliverability, and response rates.
"We are honored to be working with such an amazing brand with a stellar reputation in the industry," said Joe Colopy, Bronto CEO. "We look forward to helping Trek expand their email marketing efforts to increase their ROI and conversion rates."
About Trek Bicycle Corporation
Headquartered in Waterloo, Wisconsin, Trek Bicycle Corporation is a global leader in bicycle design and manufacturing. From the original hand-built steel touring frames introduced in 1976 to the revolutionary OCLV carbon fiber first introduced in 1992, Trek's passion for innovation, quality, and performance leads the industry with next-generation technology and thinking. With a record seven consecutive Tour de France titles, six straight 24-hour World Solo Mountain Bike Championships, and countless other professional wins, Trek enjoys a rich tradition of victory in the world's premier cycling events. Today, with a broad range of bicycles and cycling products under the Trek, Gary Fisher, LeMond, Bontrager, and Klein brand names, Trek continues to pursue new ways to bring the joy of cycling to all people.
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